DesiThreads—Your Design, Her Craft Rethinking Fashion, Stitch by Stitch
In a fast-fashion world, individuality tends to be lost, and so is the story of the maker. But what if your next wardrobe wasn’t just tailored to your figure but tailored to someone’s living?
DesiThreads fills the gap between urban fashion aspirations and rural skill by transforming self-help groups (SHGs) and local tailoring units into microfactories that sew custom-made clothes as per your designs. It’s a fashion destination where you design, and a confirmed rural woman artisan makes it—exclusively for you.
The Problem We’re Solving
While India has a million capable women tailors in villages and towns, they remain excluded from contemporary e-commerce, branding, and scalable logistics. At the same time, urban consumers are more and more frustrated with mass-produced clothing that is not unique, not ethical, and not personal.
Fast fashion contaminates. Artisan fashion empowers. DesiThreads makes it scalable.
The Solution: Made-to-Order Fashion Driven by Rural Talent
With DesiThreads, consumers are able to
Design or customize clothing via a mobile-first interface.
Select materials and designs based on local inventory.
Match with a verified rural SHG-run microfactory or tailor.
Follow the journey of their garment—from sketch to stitch to doorstep.
Scan a QR code on each garment to view the story of the woman who created it.
For rural tailors:
They get verified orders with precise timelines and design specs.
Work is distributed according to skill, distance, and availability.
Finished goods are collected through hub-and-spoke logistics, so artisans only do what they do best—sewing.
Why It Works
✔ Reduces Waste: Everything is only produced when it’s ordered—no excess, no overstocking.
✔ Empowers Women: Creates income for rural women in flexible, respectable work.
✔ Authentic Branding: Narrative-driven fashion—every piece has its creator’s story.
✔ Decentralized Production: No giant factories. Only thousands of tiny, nimble micro-units.
A Real-World Example
Priya, who is 29 and a tailor from a village in Odisha, signed up for DesiThreads with the help of an NGO from her village. She now gets 8-10 bespoke orders a month from cities such as Bengaluru and Pune. Her income has doubled, and her designs now have a QR code that shares her story—one blouse at a time.
Revenue Model
15% commission on every sale
Premium associations with independent designers for special lines
B2B orders for eco-friendly D2C brands seeking to outsource micro-manufacturing
Why Now?
Consumer Shift: Millennials and Gen Z favor bespoke, sustainable fashion.
Digital Access: Rural India now boasts superior smartphone and UPI penetration than ever before.
Sustainable Mandates: Fashion brands are looking for eco-positive, women-managed supply chains.
Tech Stack & Platform Features
Android-first app with design templates & visual mockups
Algorithm to match orders with best-fit microfactories
Geo-tagging and journey tracking
Integrated logistics API with rural pickup points
Blockchain-ready infrastructure for artisan traceability (Phase 2)
Future Roadmap
Phase 1 (2025): Launch with 100 microfactories in 3 Indian states
Phase 2: Scale to designer collabs and school uniform orders
Phase 3: Launch “DesiThreads Global”—export ethical fashion with traceable rural stories
Join the Movement
Urban Designers: Bring your ideas to life with real-world impact
Rural Artisans: Earn with dignity and zero middlemen
? Investors & NGOs: Let’s co-create the future of fair fashion
DesiThreads is not only a fashion apparel company. It’s a purpose-driven fashion revolution—sewn with pride, fueled by purpose.
Tagline: “Your Design, Her Craft. Fashion That Connects.”