ParichayStack

The Invisible Workforce Problem
Each wedding planner, each bride-to-be, and each homeowner remodeling their kitchen has had to wrestle with this question:

“Can I trust this vendor?”

In India, thousands of workers—from plumbers and decorators to caterers and mehndi artists—depend on word-of-mouth, paper receipts, and changing phone numbers to get work. There is no portable, verifiable identity system that indicates who they are, what they’ve done, and how well they did it.

If a vendor does well in one city or with one customer, their reputation is killed there. The next project begins with zero trust.

The consequence?
Customers fear being cheated or overcharged.

Qualified workers get underpaid or rejected because of the lack of “proof.”

Matrimony and wedding websites lose customers due to vendor unreliability.

This is not only inefficient—it’s unjust. And it’s preventing an entire industry of informal Indian workers from expanding in the digital economy.

Enter ParichayStack: Portable Trust for India’s Gig Workforce
ParichayStack is a decentralized identity and reputation platform designed for India’s hyper-local service providers. Think of it as Aadhaar for skills and feedback—a permanent, verifiable trail of a worker’s past jobs, ratings, certifications, and work history.

Here’s how it works:
Blockchain Identity: Each vendor gets a unique, verifiable Parichay ID anchored on a public blockchain. No more forged profiles or fake reviews.

Review Ledger: Each finished work—large or small—presents a new entry. Client reviews, authenticated transactions, and before/after images. It’s a living résumé.

Skill Endorsements: Sellers can post training certificates, licenses, or client endorsements that are cryptographically signed.

One Link Profile: Sellers share their ParichayStack page like a virtual business card—city-wise, client-wise, and platform-wise.

Real-World Scenario
Suppose Rukhsana, a bridal mehndi artist from Lucknow, wishes to obtain more high-paying assignments in Hyderabad.

Today, she’d need to:

Rebuild her client base from zero

Get underpaid for lack of trust

Hope that screenshots of her Instagram DMs and Google Pay transactions are sufficient

With ParichayStack, she merely shares her Parichay ID—a link indicating verified reviews of 60+ previous clients, photos of work, on-time completion ratings, and average grades.

Instant trust. Better price. No friction.

Why It Matters
✅ Prevents fraud and ghosting—no longer any “fake decorators” who disappear after collecting an advance.

✅ Reasonable pricing—Talented professionals can price on performance and ratings, not desperation alone.

✅ Empowers platform integration—Apps such as Shaadi.com, UrbanClap, or JustDial can white-label the ID system for vendor authentication.

✅ Creates dignity for the unorganized sector—recognition leads to trust, and trust creates improved livelihoods.

Tech Stack: Scalable, Secure, Simple
Blockchain Layer: Built on Polygon for low-cost, scalable identity anchoring.

Review Protocol: All reviews are linked to UPI or confirmed phone numbers to avoid fraudulent reviews.

API-first: Seamlessly integrated with wedding apps, service marketplaces, and CRMs.

Self-sovereign Identity: Workers control their data. Clients authenticate without the need for a centralized gatekeeper.

Monetization Strategy
Freemium for Vendors: Basic profile with free ID. Premium add-ons (badges, analytics, lead boost) at ₹99/month.

B2B White-Label: Matrimony and event sites purchase vendor identity SDKs and check API reviews.

Trust Score Boosting: Vendors can order certified background checks or training endorsements for a fee.

Market Potential
India has 60 million gig workers, with weddings alone representing $130B/year in labor and services.

Even if only 1% of these workers use ParichayStack, that’s 600,000 subscribers with continuous subscriptions and identity transactions.

Add that to marketplace licensing and B2B integration—and you have a gigantic moat constructed on vetted trust.

The Road Ahead
Phase 1 (2024): Pilot among 1,000 wedding vendors in Delhi, Lucknow, and Pune.

Phase 2 (2025): Integrate with 3 matrimony/event platforms for SDK integration.

Phase 3 (2026): Scale to urban gig workers—painters, plumbers, tutors, house helps.

Final Word: Let’s Make Trust Portable
ParichayStack is more than a tool—it’s infrastructure. Infrastructure for India’s blue-collar economy to cross borders, shatter income ceilings, and earn digital reputations that are worthwhile.

Each service should begin with trust—not mistrust.

Each worker should be able to carry portable proof of their talent—not a mere wishful smile.

Let’s create that system together.