PropUp

In India’s rapidly changing property environment, small property owners, house owners, and PG proprietors usually grapple with an existential void: they need to renovate their premises but don’t know how to get reasonably priced, credible renovation services. From applying a new coat of paint before putting on rent to replacing old pipes and fittings or fitting new, energy-efficient hardware, most seek referrals or disparate local searches. PropUp addresses this issue by creating a trusted online marketplace where homeowners and renovation professionals meet directly.

What is PropUp?

PropUp is a clean and effective platform that enables small homeowners and landlords to:

List renovation or improvement requirements (e.g., painting, tiling, electrical work)

Receive clear quotes from local, pre-verified professionals

Monitor progress, secure payments, and ensure quality through the platform

At the same time, local service providers—painters, electricians, plumbers, interior decorators—can showcase their work, receive bookings, and grow their business in a digital-first way.

Who We’re Empowering

Small Landlords & PG Owners: Looking to repaint or repair before a new tenant moves in

Homeowners in Tier 2/3 Towns: Interested in minor renovations but lack access to professional services

Commercial Property Owners: Wanting to maintain or upgrade shopfronts, small offices, or godowns

Skilled Service Providers: Too frequently underbooked or underpaid because they lack visibility or network

Why PropUp is Necessary

In the real estate industry today:

Property renovations are typically postponed because of uncertain costs or risk of shoddy workmanship

There is no organized, online method to find and book neighborhood painters, plumbers, or decorators

Small-scale service providers lack the marketing instruments or platforms to expand their business

Landlords have difficulty in striking a balance between cost, time, and quality while getting properties ready for rent or resale

How PropUp Works

1. Task Posting by Owners Property owners can specify their requirements (e.g., “paint 2BHK flat,” “repair bathroom leak”) and quote a budget. They can also post pictures for added context.

2. Quote Requests Local verified service providers can see these jobs and quote. Owners receive 2-3 options to compare on price, reviews, and previous work.

3. Booking & Payment The provider begins the work after being chosen. Payments can be made in milestones or after work completion, with digital receipts and UPI support.

4. Reviews & Ratings Once the service is completed, owners are able to review their experience. This creates an open reputation system for suppliers.

5. Vendor Growth Dashboard Vendors receive a basic dashboard to monitor bookings, income, and customer reviews — motivating them to enhance the quality of services and expand their coverage.

What Makes PropUp Low-Risk and High-Impact

No Inventory or Physical Assets Required: As a platform, PropUp doesn’t own or manage properties—it connects people.

Service-First Model: It operates like an online aggregator, keeping overhead low and flexibility high.

High Local Demand: In each neighborhood, someone is in need of a carpenter, a plumber, or a painter. PropUp merely digitizes that discovery.

Scalable by Category: Begin with one service (such as painting) in one city and then move to other categories such as waterproofing, AC fitting, solar panel installation, etc.

Business Model

PropUp—Property earns through:

Commission per successful booking (e.g., 10–15% from the service provider)

Subscription plans for vendors to showcase their listings

Promotional packages and advertising space for local home improvement stores

Why PropUp Matters Now

Post-COVID home improvement wave is here — people want better living spaces

Digital transition in Tier 2/3 cities implies individuals are primed for app/web-based services

Unemployment of skilled personnel has rendered digital platforms a must for earning opportunities

Conclusion

PropUp is not merely a renovation guidebook — it’s a trust-establishing, hyperlocal platform that enables Bharat’s bottom-up property stakeholders to keep, enhance, and upgrade their spaces. For landlords, it translates to improved rents and quicker occupation. For homeowners, it translates to convenience and quality. For service providers, it represents a new avenue for expansion and online visibility.

“Apka ghar, apka rental space — naye rang, naye tareeke se.